Discover active escapes in Leicester and Leicestershire with a new ‘Fitcation’ short break
Over 40 experiences available, offering thrill-seeking challenges, opportunities to learn a new sport or have family active fun
Visitors to Leicester and Leicestershire can enjoy a new ‘Fitcation’ short break, experiencing a wide range of thrill-seeking challenges and adventure activities, as well as learning a new sport or finding some active family fun.
Developed by Visit Leicester in partnership with Active Together, one of the key aims of the Fitcation campaign is to encourage families, individuals, and groups to include physical activities when booking a short break. It features a range of over 40 bookable activities and challenges for short breaks in Leicester and Leicestershire covering three themes: Adrenaline Escapes, Sporting Escapes, and Active Family Escapes.
The campaign gives plenty of inspiration for having fun together. Challenge your friends to a quad bike safari, learn to pilot a hovercraft over land and water, skydive, or see the county from the air in a glider. Families can enjoy time away from tablets and screens with roller discos, getting lost in an eight-acre Maize Maze, or taking a round of crazy golf on a dairy farm.
For those who prefer something gentler, there is the chance to kayak and camp under the stars by the River Soar or improve your golf surrounded by the leafy beauty of the Charnwood Forest.
Fitcation is all about having gentle adventures and active short breaks to stay healthy, energised and happy. Trying a new sport, setting a personal challenge to get a buzz of achievement or just taking a walk in the beautiful Leicestershire countryside will create a sense of wellbeing that helps us cope better with our daily lives.
The campaign has a selection of holiday and short break ideas including luxury boutique narrowboat trips and e-bike cycling adventures in the National Forest.
Councillor Piara Singh Clair, Deputy City Mayor, said: “Fitcation was inspired by the desire to make Leicester and Leicestershire a distinctive destination that unifies both urban and rural areas.
“Recent reports have shown that recovery in our local tourism sector has been stronger than in many other parts of the country. We are hoping that, through campaigns such as Fitcation, we will continue to help businesses to thrive and grow. We want Leicester and Leicestershire to be a destination of choice for those taking holidays and short breaks in the UK.”
Councillor Deborah Taylor, Deputy Leader at Leicestershire County Council, said: “This campaign provides visitors with a great opportunity to enjoy all the beautiful natural surroundings we have in the city and the county of Leicestershire. We have over 70 miles of waterways that are perfect for enjoying on a narrowboat, from a kayak or paddleboard, plus lakes and coves which are perfect for trying open water swimming or diving, country parks for mountain biking and The National Forest for walking and cycling.
“After two years of restrictions, we are all keen to get back out and have fun with the friends and family we’ve been separated from, and this campaign gives plenty of inspiration for having fun together.”
Visit Leicester’s Fitcation is about inspiring gentle adventures and active escapes as part of short break activity holidays and trips. To discover all the activities available on a Fitcation short break, visit www.visitleicester.info/fitcation
About Fitcation:
The latest tourism marketing campaign for Leicestershire is called Fitcation – Active Escapes in Leicester and Leicestershire.
The campaign has been developed by the Place Marketing team for Leicester and Leicestershire in partnership with Active Together and is about inspiring gentle adventures and active escapes.
Featuring a range of bookable activities and challenges from across the city and county, Fitcation has three themes: Adrenaline Escapes, Sporting Escapes and Active Family Escapes. Over 35 businesses are taking part, offering 45 thrill-seeking activities, opportunities to learn a sport or have active family fun.
The campaign promotes short breaks and holidays in addition to a range of walking and cycling routes and is aimed at visitors looking for overnight stays and fun activities to enjoy.
Visit www.visitleicester.info/fitcation
Media contact: Simon Gribbon, on behalf of Uncover the Story
T: 07990 583371
